‘Sustainability’ may have been the overriding theme at this year’s NBAA-BACE – held in Las Vegas from 17 to 19 October – but it was given additional focus with the launch of a new ‘Climbing. Fast.’ campaign. This multi-media advocacy campaign is intended to coordinate and elevate a message about the game-changing technologies that are fostering business aviation sustainability on the ground and in the air.

Climbing. Fast. aims to highlight the business aviation sector’s progress towards net-zero emissions by 2050 and take this message to policymakers, opinion leaders and other key audiences, informing perceptions about the industry’s sustainability record and value. Further information can be accessed at https://www.climbingfast.com

This year’s event saw more than 800 exhibitors and forums alongside education sessions aimed at promoting sustainability and carrying through the message of the new campaign. But in terms of numbers, the event offered a much-reduced static aircraft display and, according to WingX data, fewer arrivals during the show than the 2019 event.
In summing up the show, NBAA president and CEO Ed Bolen said: “This year’s NBAA-BACE was unforgettable on every level. We saw history in the making, with new types of carbon-free aircraft taking flight, a new advocacy initiative launched to champion the industry’s mission to net-zero flying, and a new generation of leaders making this industry all their own. This incredible week, the future started to become reality.”