In the wake of the latest physical attack on bizav assets at London Stansted Airport, the British Business and General Aviation Association (BBGA) issued a robust and co-ordinated response. The BBGA released 20 videos for dissemination via social media platforms including X, LinkedIn, YouTube and TikTok. Using the hashtag #Bizavenables, the videos seek to promote the bizav sector’s initiatives in achieving sustainability and reaching locations that the airlines cannot.

“The perception of private aviation as all champagne and caviar is wrong,” said the BBGA in a statement accompanying the launch of the initiative. “Many of our aircraft have such small cabins you can’t stand up in them, but they connect city pairs which airlines do not. Around 10% of business jets are air ambulances. We have King Airs and PC-12 turboprops repositioning crew and delivering parts for stricken airlines or cruise lines.”